{"id":130,"date":"2024-12-16T09:53:00","date_gmt":"2024-12-16T09:53:00","guid":{"rendered":"https:\/\/gklab.co.uk\/backend\/gk\/?page_id=130"},"modified":"2025-05-26T13:51:59","modified_gmt":"2025-05-26T13:51:59","slug":"templus-integrazione-crm-active-campaign","status":"publish","type":"page","link":"https:\/\/gklab.co.uk\/backend\/gk\/templus-integrazione-crm-active-campaign\/","title":{"rendered":"TEM PLUS: progetto CRM per una PMI. Scopri Active Campaign"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-cover alignfull wp-elements-b931acc36bc3bede8205873eeb53343e\" style=\"padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30);min-height:50px;aspect-ratio:unset;\"><img width=\"1920\" height=\"600\" data-public-id=\"GK\/templus_header_jnlfb5\/templus_header_jnlfb5.webp\" loading=\"lazy\" decoding=\"async\" class=\"wp-block-cover__image-background wp-post-130 wp-image-132\" alt=\"TEM PLUS: progetto CRM per una PMI. Scopri Active Campaign | GK\" src=\"https:\/\/res.cloudinary.com\/dfqhurg2c\/images\/w_1920,h_600,c_scale\/f_auto,q_auto\/v1743587960\/GK\/templus_header_jnlfb5\/templus_header_jnlfb5.webp?_i=AA\" data-object-fit=\"cover\" data-format=\"webp\" data-transformations=\"f_auto,q_auto\" data-version=\"1743587960\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/dfqhurg2c\/images\/w_1920,h_600,c_scale\/f_auto,q_auto\/v1743587960\/GK\/templus_header_jnlfb5\/templus_header_jnlfb5.webp?_i=AA 1920w, https:\/\/res.cloudinary.com\/dfqhurg2c\/images\/w_1848,h_577,c_scale\/f_auto,q_auto\/v1743587960\/GK\/templus_header_jnlfb5\/templus_header_jnlfb5.webp?_i=AA 1848w, https:\/\/res.cloudinary.com\/dfqhurg2c\/images\/w_1648,h_515,c_scale\/f_auto,q_auto\/v1743587960\/GK\/templus_header_jnlfb5\/templus_header_jnlfb5.webp?_i=AA 1648w, https:\/\/res.cloudinary.com\/dfqhurg2c\/images\/w_1448,h_452,c_scale\/f_auto,q_auto\/v1743587960\/GK\/templus_header_jnlfb5\/templus_header_jnlfb5.webp?_i=AA 1448w, https:\/\/res.cloudinary.com\/dfqhurg2c\/images\/w_1248,h_390,c_scale\/f_auto,q_auto\/v1743587960\/GK\/templus_header_jnlfb5\/templus_header_jnlfb5.webp?_i=AA 1248w, https:\/\/res.cloudinary.com\/dfqhurg2c\/images\/w_1048,h_327,c_scale\/f_auto,q_auto\/v1743587960\/GK\/templus_header_jnlfb5\/templus_header_jnlfb5.webp?_i=AA 1048w, https:\/\/res.cloudinary.com\/dfqhurg2c\/images\/w_848,h_265,c_scale\/f_auto,q_auto\/v1743587960\/GK\/templus_header_jnlfb5\/templus_header_jnlfb5.webp?_i=AA 848w, https:\/\/res.cloudinary.com\/dfqhurg2c\/images\/w_648,h_202,c_scale\/f_auto,q_auto\/v1743587960\/GK\/templus_header_jnlfb5\/templus_header_jnlfb5.webp?_i=AA 648w, https:\/\/res.cloudinary.com\/dfqhurg2c\/images\/w_448,h_140,c_scale\/f_auto,q_auto\/v1743587960\/GK\/templus_header_jnlfb5\/templus_header_jnlfb5.webp?_i=AA 448w, https:\/\/res.cloudinary.com\/dfqhurg2c\/images\/w_248,h_77,c_scale\/f_auto,q_auto\/v1743587960\/GK\/templus_header_jnlfb5\/templus_header_jnlfb5.webp?_i=AA 248w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-black-background-color has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div style=\"height:33vw\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style-section-1 has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-section-1--1\" style=\"background-color:#f4f4f4;margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--80)\">\n<div class=\"wp-block-columns alignwide has-background is-layout-flex wp-container-core-columns-is-layout-f911b2ec wp-block-columns-is-layout-flex\" style=\"background-color:#f4f4f4\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:0;padding-left:0;flex-basis:50%\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-831b2db5 wp-block-group-is-layout-flex\">\n<h6 class=\"wp-block-heading\">TEM Plus srl<\/h6>\n\n\n\n<h2 class=\"wp-block-heading\">formazione crm<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-794e3cfa wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<p class=\"wp-block-paragraph\">TEM Plus SRL ci ha chiesto di supportarli nella&nbsp;<strong>scelta di un &nbsp;CRM<\/strong>&nbsp;per migliorare la gestione delle attivit\u00e0 di marketing. Il CRM scelto \u00e8 stato Active Campaign. L&#8217;<strong>implementazione e il programma di formazione<\/strong>&nbsp;hanno portato a una segmentazione efficace del database, all\u2019automazione dei task operativi e al monitoraggio delle performance. Inoltre, il team oggi \u00e8 in grado di gestire autonomamente la piattaforma.<\/p>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-000c5a48 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--70);margin-bottom:0\">\n<div class=\"wp-block-column has-border-color has-accent-6-border-color has-global-padding is-content-justification-center is-layout-constrained wp-container-core-column-is-layout-e9101774 wp-block-column-is-layout-constrained\" style=\"border-width:1px;border-radius:10px;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">\n<p class=\"wp-block-paragraph\">Data<\/p>\n\n\n<div class=\"wp-block-post-date\"><time datetime=\"2024-12-16T09:53:00+00:00\">16\/12\/2024<\/time><\/div><\/div>\n\n\n\n<div class=\"wp-block-column has-border-color has-accent-6-border-color has-global-padding is-content-justification-center is-layout-constrained wp-container-core-column-is-layout-e9101774 wp-block-column-is-layout-constrained\" style=\"border-width:1px;border-radius:10px;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">\n<p class=\"wp-block-paragraph\">Tags<\/p>\n\n\n<div class=\"taxonomy-post_tag wp-block-post-terms\"><a href=\"https:\/\/gklab.co.uk\/backend\/gk\/tag\/active-campaign\/\" rel=\"tag\">Active Campaign<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/gklab.co.uk\/backend\/gk\/tag\/crm\/\" rel=\"tag\">CRM<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/gklab.co.uk\/backend\/gk\/tag\/data-analysis\/\" rel=\"tag\">Data Analysis<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/gklab.co.uk\/backend\/gk\/tag\/marketing-automation\/\" rel=\"tag\">Marketing Automation<\/a><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--50);flex-basis:45%\">\n<figure class=\"wp-block-image alignright size-full\"><img width=\"500\" height=\"601\" data-public-id=\"GK\/templus_case_history_1_zavn6z\/templus_case_history_1_zavn6z.webp\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/dfqhurg2c\/images\/w_500,h_601,c_scale\/f_auto,q_auto\/v1743587960\/GK\/templus_case_history_1_zavn6z\/templus_case_history_1_zavn6z.webp?_i=AA\" alt=\"Templus: formazione CRM | GK\" class=\"wp-post-130 wp-image-133\" data-format=\"webp\" data-transformations=\"f_auto,q_auto\" data-version=\"1743587960\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/dfqhurg2c\/images\/w_500,h_601,c_scale\/f_auto,q_auto\/v1743587960\/GK\/templus_case_history_1_zavn6z\/templus_case_history_1_zavn6z.webp?_i=AA 500w, https:\/\/res.cloudinary.com\/dfqhurg2c\/images\/w_448,h_538,c_scale\/f_auto,q_auto\/v1743587960\/GK\/templus_case_history_1_zavn6z\/templus_case_history_1_zavn6z.webp?_i=AA 448w, https:\/\/res.cloudinary.com\/dfqhurg2c\/images\/w_248,h_298,c_scale\/f_auto,q_auto\/v1743587960\/GK\/templus_case_history_1_zavn6z\/templus_case_history_1_zavn6z.webp?_i=AA 248w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:-12vw\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-container-core-group-is-layout-a0aa5dda wp-block-group-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5b9cbc20 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\" style=\"border-top-style:none;border-top-width:0px;padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30)\">\n<h6 class=\"wp-block-heading\">societ\u00e0 di servizi per il b2b<\/h6>\n\n\n\n<h3 class=\"wp-block-heading\">il cliente<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/templus.it\/\" target=\"_blank\" rel=\"noreferrer noopener\">TEM PLUS SRL<\/a>&nbsp;\u00e8 un&#8217;agenzia specializzata Servizi di Temporary Management per l\u2019Export, gestiscono il pi\u00f9 grande network di TEM in Italia e favoriscono l\u2019incontro tra domanda ed offerta di servizi di internazionalizzazione.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\" style=\"border-top-style:none;border-top-width:0px;padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30)\">\n<h6 class=\"wp-block-heading\">organizzare e monitorare<\/h6>\n\n\n\n<h3 class=\"wp-block-heading\">sfide e obiettivi<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">TEM PLUS portava gi\u00e0 avanti una\u00a0<strong>solida attivit\u00e0 di digital marketing<\/strong>, sostenuta da numerosi contenuti rilevanti per il target ed eccellenti guide scaricabili.<br>Inoltre, integravano la visibilit\u00e0 organica con Google Ads ed annunci Facebook.<br><br>Tuttavia, desideravano\u00a0<strong>organizzare queste attivit\u00e0 tramite una piattaforma CRM<\/strong>\u00a0che permettesse di monitorarle, creare un database di contatti ben segmentato e automatizzare alcuni processi. Cercavano uno strumento per\u00a0<strong>controllare e analizzare le performance<\/strong>, assicurandosi un monitoraggio costante delle loro attivit\u00e0 di marketing.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-794e3cfa wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-794e3cfa wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style-section-1 has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-section-1--2\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--80)\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-f911b2ec wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--50);flex-basis:45%\">\n<figure class=\"wp-block-image alignright size-full\"><img width=\"500\" height=\"601\" data-public-id=\"GK\/templus_case_history_2_uoqgiw\/templus_case_history_2_uoqgiw.webp\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/dfqhurg2c\/images\/w_500,h_601,c_scale\/f_auto,q_auto\/v1743587960\/GK\/templus_case_history_2_uoqgiw\/templus_case_history_2_uoqgiw.webp?_i=AA\" alt=\"\" class=\"wp-post-130 wp-image-134\" data-format=\"webp\" data-transformations=\"f_auto,q_auto\" data-version=\"1743587960\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/dfqhurg2c\/images\/w_500,h_601,c_scale\/f_auto,q_auto\/v1743587960\/GK\/templus_case_history_2_uoqgiw\/templus_case_history_2_uoqgiw.webp?_i=AA 500w, https:\/\/res.cloudinary.com\/dfqhurg2c\/images\/w_448,h_538,c_scale\/f_auto,q_auto\/v1743587960\/GK\/templus_case_history_2_uoqgiw\/templus_case_history_2_uoqgiw.webp?_i=AA 448w, https:\/\/res.cloudinary.com\/dfqhurg2c\/images\/w_248,h_298,c_scale\/f_auto,q_auto\/v1743587960\/GK\/templus_case_history_2_uoqgiw\/templus_case_history_2_uoqgiw.webp?_i=AA 248w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:-12vw\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:0;padding-left:0;flex-basis:50%\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-831b2db5 wp-block-group-is-layout-flex\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Affiancamento e formazione sono un elemento indispensabile per il successo di un progetto CRM.<\/p>\n<\/blockquote>\n<\/div>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong><strong>gk.marketing<\/strong><\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-794e3cfa wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-container-core-group-is-layout-a0aa5dda wp-block-group-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5b9cbc20 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\" style=\"border-top-style:none;border-top-width:0px;padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30)\">\n<h6 class=\"wp-block-heading\">customizzare un crm<\/h6>\n\n\n\n<h3 class=\"wp-block-heading\">attivit\u00e0<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Per raggiungere gli obiettivi prefissati, abbiamo seguito un processo ben strutturato che comprendeva diverse fasi:<br><br><strong>Scelta della piattaforma<\/strong> <br>Dopo un&#8217;attenta analisi delle esigenze, abbiamo scelto\u00a0<strong>Active Campaign come CRM ideale.\u00a0<\/strong>Questa piattaforma, progettata per le piccole e medie imprese, si distingue per la sua semplicit\u00e0 d&#8217;uso e il rapporto qualit\u00e0-prezzo competitivo, offrendo una vasta gamma di strumenti utili.<br><br><strong>Attivazione e configurazione<\/strong><br>Abbiamo attivato e configurato la piattaforma, assicurandoci che fosse perfettamente integrata con i sistemi esistenti di TEM PLUS. Abbiamo creato tutti i campi e i requisiti necessari per l&#8217;implementazione, come i field dei form, i tag e gli attributi, ecc.<br><br><strong>Implementazione dei form<\/strong><br>I moduli di contatto presenti sul sito sono stati creati su Active Campaign ed embeddati, in modo che i dati raccolti fossero inviati direttamente alla piattaforma CRM.<br><br><strong>Integrazione<\/strong><br>E&#8217; stata necessaria l\u2019integrazione con una piattaforma personalizzata utilizzata da TEM PLUS per raccogliere dati tramite ulteriori form. Non potendo incorporare direttamente questi form, abbiamo creato un\u2019integrazione per trasferire i dati dalla piattaforma al CRM.<br><br><strong>Creazione di landing page<\/strong><br>Abbiamo sviluppato diverse landing page ottimizzate per la conversione, offrendo contenuti premium scaricabili per attrarre potenziali clienti.<br><br><strong>Segmentazione del pubblico<\/strong><br>Il database dei clienti e dei potenziali clienti \u00e8 stato segmentato tramite tag, assegnati automaticamente, per consentire comunicazioni mirate e personalizzate.<br><br><strong>Creazione della pipeline offerte<\/strong> <br>Una pipeline di vendita \u00e8 stata strutturata per gestire efficacemente le opportunit\u00e0 commerciali.<br><br><strong>Workflow automatizzati<\/strong><br>Per automatizzare le campagne di marketing e i task operativi abbiamo creato diversi workflow, migliorando la produttivit\u00e0 e l&#8217;efficienza.<br><br><strong>Formazione<\/strong><br>Tutte le attivit\u00e0 sono state svolte in sinergia con il team marketing di TEM PLUS, accompagnando ogni fase con una formazione sull&#8217;uso della piattaforma. In questo modo, alla fine del processo, TEM PLUS poteva contare su un team completamente formato e autonomo nella gestione ottimale degli strumenti implementati.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\" style=\"border-top-style:none;border-top-width:0px;padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30)\">\n<h6 class=\"wp-block-heading\">efficienza, monitoraggio, autonomia<\/h6>\n\n\n\n<h3 class=\"wp-block-heading\">risultati<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">L&#8217;implementazione della piattaforma Active Campaign ha portato a risultati eccellenti. Il team \u00e8 ora in grado di gestire autonomamente la piattaforma e sfruttarne appieno le potenzialit\u00e0. I principali benefici riscontrati includono:<br><br><strong>Database segmentato e organizzato<\/strong> <br>Migliore gestione dei contatti e delle informazioni.<br><br><strong>Efficienza operativa<\/strong><br>Grazie alla marketing automation e alla gestione automatizzata dei task.<br><br><strong>Aumento delle conversioni<\/strong><br>Attraverso funnel di lead generation ben strutturati e landing page efficaci.<br><br><strong>Monitoraggio e analisi<\/strong><br>Statistiche e report dettagliati per un controllo costante delle performance.<br><br>La collaborazione con TEM PLUS ha dimostrato come una strategia ben definita e l&#8217;uso di strumenti avanzati di CRM e marketing automation possano facilitare le operazioni di generazione e conversione dei lead. Siamo orgogliosi di aver contribuito al loro successo e di aver fornito una soluzione duratura e autonoma per il loro team.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>TEM Plus srl formazione crm TEM Plus SRL ci ha chiesto di supportarli nella&nbsp;scelta di un &nbsp;CRM&nbsp;per migliorare la gestione delle attivit\u00e0 di marketing. Il CRM scelto \u00e8 stato Active Campaign. L&#8217;implementazione e il programma di formazione&nbsp;hanno portato a una segmentazione efficace del database, all\u2019automazione dei task operativi e al monitoraggio delle performance. Inoltre, il [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":131,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_cloudinary_featured_overwrite":false,"footnotes":""},"categories":[],"tags":[16,7,12,11],"class_list":["post-130","page","type-page","status-publish","has-post-thumbnail","hentry","tag-active-campaign","tag-crm","tag-data-analysis","tag-marketing-automation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TEM PLUS: progetto CRM per una PMI. Scopri Active Campaign - Gk Blog<\/title>\n<meta name=\"description\" content=\"Abbiamo supportato TEM Plus nella\u00a0scelta del \u00a0CRM\u00a0per migliorare la gestione delle attivit\u00e0 marketing. 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